About STRW

Surf The Reusable Wave (STRW) is a brand combating the use of everything single-use plastic. Our brand was inspired by our constant finding of littered non-biodegradable plastics being littered in our local streets, beaches, and our precious oceans that we surf in and are surrounded with. Our first line of products is a line of different reusable straws implemented to tackle the plastic straw ban movement here in Southern California. We wanted to offer a sustainable solution to straw needs, but we did not want to limit ourselves there. Hence, Surfing The Reusable Wave (STRW) is a term coined from the movement that is shifting away from these destructive plastics.

Who is STRW

STRW was started by two San Diego based aspiring surfpreneurs. We are Paulo and Etienne who have an insane passion for surfing, everything ocean, and entrepreneurship. Needing a way to combine these and make our work meaningful to us, society, and the world we came up with the concept of Surfing The Reusable Wave. Knowing that each time we make a real difference through every purchase is a dream come true.

Our Mission

“One revolutionary idea after the next to combat plastic one piece at a time. Cleaning Earth is our full-time job.”


“Each year, an estimated 18 billion pounds of plastic waste enters the world’s ocean from coastal regions”- National Geographic

That’s roughly like emptying a garbage dump-truck full of plastic in the ocean every minute- Global Citizen

“More than 50% of Sea Turtles have consumed plastic”-Global Citizen

GET ON BOARD!“ Starbucks plans to phase out plastic straws by 2020. McDonald’s recently announced it will ban plastic straws at its U.K. and Ireland restaurants. Bon Appétit Management, a food service company with 1,000 U.S. locations, announced last May it will phase out plastic straws. Alaska Airlines will be one of the first airlines to phase out plastic straws and stirrers, in part thanks to an environmentally conscious girl scout.” -National Geographic